Social Networking Sites Usage on the rise

Senior Housing Options supports the use of technology to further engage our residents in life beyond our communities. We have computer access in most of our communities and we are on a plan to have access for all very soon! Our staff enjoy teaching our residents how to use the new technology and help them connect or reconnect with their friends and families.

senior women iwith laptop

As of September 2013:

• 71% of online adults use Facebook

• 18% of online adults use Twitter

• 17% use Instagram

• 21% use Pinterest

• 22% use LinkedIn

In May 2013, 74% of women were users of social networking sites, compared with 62% of men. Adults age 50-64 were at 65% usage and seniors age 62 and older were at 46%.  All age groups were using social networking sites are increasing rates and those age 65 and older increased 10% since 2012.

Social impact-

Do social networking sites isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? In November 2010, we examined SNS in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, community, and political engagement, and found:

• Social networking sites are increasingly used to keep up with close social ties

• The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American

• Facebook users are more trusting than others

• Facebook users have more close relationships

• Internet users get more support from their social ties and Facebook users get the most support

• Facebook users are much more politically engaged than most people

• Facebook revives “dormant” relationships

• MySpace users are more likely to be open to opposing points of view


For more specific information on our findings on the social impact of technology, please see and

by Joanna Brenner

Dec 31, 2013



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